OUR STORY
Fasten your seatbelt for a journey as we reveal the secrets of The Ultimate Crew journal. Let's flip through its pages and uncover the magic waiting in every pages.
A Crew like you…
Back in March 2023, I started my adventure as a cabin crew with one of the best airlines in the Middle East. But little did I know, this adventure was about to take an unexpected turn—one that would lead to something truly special.
I've always loved keeping memories, whether it's photos, videos, or objects. You know, like that little girl with her memory box? That's me! Hi, I'm Alexandra, the founder, but you can call me Alex. After spending what felt like forever in the finance world (five years to be exact), I decided it was time to do something new - something I chose to do, breaking people’s expectations about my career. I mean, why stick to the classic 9-to-5 in my early twenties when there's a whole world waiting to be explored?
During my cabin crew training, I realized there was a missing piece to this amazing journey: a way to capture all the incredible moments and memories that were happening along the way. I mean, sure, traditional journaling was an option, but it just didn't fit me. I wanted something special, something that would truly bring my experiences to life.
So I shared the first version of the Journal with my best friends or even some crew I had the chance to fly with. And let me tell you, the response from all of them was beyond anything I could have imagined. And that’s how The Ultimate Cabin Crew Journal is born—a journal like no other, designed to capture every amazing moment of our journey at 30,000 ft.
To our adventures, our dreams, our highs and lows, and our journey together. Let's make every moment count.
« Write your Journey, Live your story. »
- Alexandra | The Founder
One Mission
The mission is simple: to create high-quality, exclusively designed products for the crew community with love.
The kind of love that understands the challenges of being a cabin crew and the joy that comes with it.
Our boutique is not just about selling items; it's about crafting companions that understand the unique rhythm of your life above the clouds away from our loved ones.
In the sky, loneliness can sneak in, making the job feel isolating. That's why, beyond the journals and accessories, The Ultimate Crew Boutique is listening to you —whatever where you are, a source of comfort when you're far from home.
Together let’s support each other by creating a beautiful supportive community of becoming an Ultimate Crew Member.
Our Values
Made with Love: Every little thing we create is like a piece of our heart, carefully crafted to make you feel a bit more at home. From the drawing board to your hands, each piece is tailored with tender loving care.
Empathy in Every Stitch: We've walked in your shoes, or should I say, strolled down the airplane aisle in your heels. We understand the highs and lows, and that understanding is stitched into every product.
Global Solidarity : Even though we might be scattered around the world, we're all sharing the same adventure —because, no matter the airline, we're in it together.
You Inspire, We Create:
In every creation, we're not just making something for you; we're making it with you in mind. It's like a friend crafting something special, whispering, "I'm here with you on this journey."